01

Mission:

Improve Advertising Equipment Output Effect, Promote Advertising Equipment Innovation, Improve Advertising Equipment QualityStrategic Objective: Improve Equipment Quality, Be a Globally Leading Advertising Equipment

02

Core Concept:

Profession Makes Value, Innovation Takes Leading

03

Spirits:

Improve Advertising Equipment Output Effect, Promote Advertising Equipment Innovation, Improve Advertising Equipment QualityStrategic Objective: Improve Equipment Quality, Be a Globally Leading Advertising Equipment

04

Tenet:

Integrity Service, Pragmatic Innovation, Win-win in Competitiveness and Cooperation

05

Integrity:

Hold Integrity Principle, Attach Personal Integrity, Strengthen Mutual Trust Relationship, Solidity Excellent Reputation

06

Pragmatism:

Carry out Pragmatic Attitude, Inspire Endeavor Spirit, Expand Enterprise Base, Settle a Leading Place

07

Innovation:

Create an Open Environment, Encourage Innovation Thought, Establish Extraordinary Concept, Promote Enterprise Development

08

Competiveness and Cooperation:

Communication, Exchange and Cooperation in Competitiveness

09

Win-win:

Cooperation and Win-win with Competitors, Mutual Win-win with Customers, Win-win with Staff in Development, Harmonious Win-win with Society

10

Service Concept:

Taking the principle of “Customer Supreme, Service First”, establish complete customer service system, solve customer’s troubles at home.

11

Employment Principle:

Talent Used, Talent Employed, Responsible as Talent, Ability Valued and Performance Prized.

12

Vision:

Maintain Enterprise Sustainable Development, Seek for Evergreen Enterprise, Improve Quality by Value, Be the Most Trustworthy Advertising Equipment Manufacturer in China